Business Culture (Intermediate)

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This is a business culture textbook for sophomore international students studying trade and economy in China or those with two years of Chinese learning experience. This book contains five subjects including business culture, marketing culture, managing culture, business doctrine and cross-cultural business communication, and covers the topics such as brand building, packaging design, advertising tactics, marketing skills, enterprise culture, enterprise management, Chinese business customs, Chinese businessmen, business ethics and business negotiation. This book introduces the elementary knowledge of Chinese business culture, daily communication, and representative cultural psychology, aiming at training the social and cultural communication ability in Chinese.